Trying to get the right balance of Data Confidently, Integrity and Availability is really tough and ever changing.
Any taxi app will need your GPS data to locate you but does that app need to know your ever move ALL the time?
That taxi app now knows when you wake up, go to bed and how often you go to the bottom of your garden. You give this data away for free. Apps like Uber give the end-user an all or nothing solution knowing very well that users cannot be bother to turn off location services or throw on a VPN when they don’t need a taxi.
Data CIA status is like catching butterflies, it can be done but it’s bloody difficult and requires resilience, tactics and skill.
